1938
Founded in Miami
Truly Wheatfield Nolen founded the company in Miami, FL during the Great Depression.
- A GLOBAL FORCE IN PEST CONTROL
- (0508 GO TRULY)
- pest@trulynolen.co.nz
- Serving all of New Zealand
International expertise meets local commitment. Protecting New Zealand homes and businesses.
Truly Nolen New Zealand, brings world-class pest management to Aotearoa. We combine the strength of a globally recognised brand with the dedication of a local business.
With over 80 years of international experience across 300+ locations worldwide, we’ve adapted proven methodologies specifically for New Zealand’s unique pest challenges.
Our mission is simple: provide reliable, effective, and safe pest control services that protect your property and give you peace of mind.
Truly Nolen is recognised worldwide for our iconic mouse car fleet — a distinctive symbol of professional pest control that’s been a familiar sight in communities for decades.
Founded in the United States, Truly Nolen has grown into an international force in pest management, operating across multiple continents with a reputation built on expertise, innovation, and care.
Now in New Zealand, we bring the same commitment to excellence — adapted for local conditions and backed by a brand that customers trust around the world.
Years
Offices
Now Local
To be an ever growing healthy entity through faithful use of integrity and unsurpassed quality service propelled by empowered partners. Working in an environment of trust, respect, participation, teamwork, reliability and innovation.
Our founder Truly David Nolen went to work for his father Truly Wheatfield Nolen’s pest control company Economy Exterminators in 1938 in Miami. Truly David Nolen eventually moved to Tucson, Arizona where he opened his own company called Truly Nolen in 1955. After he purchased his father’s company in 1966, the lineage for his own company now stretched back to 1938 and allowed him to begin growing one of the nation’s largest family-owned businesses across the country.
Scarlett Nolen, Truly’s daughter, was promoted to president in March 2019. Nolen, a third-generation pest control professional, has worked for the company for over a decade in multiple roles.
Today, Truly Nolen services more than 150,000 customers, and employs about 1,100 partners with almost 50 percent pest professionals.
Truly Wheatfield Nolen founded the company in Miami, FL during the Great Depression.
Chlorinated hydrocarbons developed during WWII began the modern era of pesticides.
Truly David Nolen founded his own company in Tucson, AZ.
First international Truly Nolen franchise opens up in Mexico.
Started using antique cars for advertising.
The first Red Ant developed in Albuquerque, NM, forerunner to the Mousecar.
Rachel Carson's Silent Spring brought the issue of DDT pesticide toxicity to public awareness.
First Volkswagen Bug made into a Mousecar.
Truly Nolen celebrates its 85th anniversary.
Truly Nolen is committed to keeping homes and businesses pest and termite free while protecting the environment and supporting the communities we serve. We minimize our environmental impact through responsible pest control choices, efficient business practices, and thoughtful material application.
Our Green Side approach goes beyond the products we use. From smarter routing and reduced drive times to paperless billing and operational efficiencies, we continue to support sustainability throughout our service process.
Through extensive research and real-world testing, Truly Nolen uses high-performing, naturally occurring pest control materials within our Four Seasons Pest Control protocols. These solutions are designed to address changing pest behavior while delivering strong, proven results.
Your satisfaction is always guaranteed. If pests remain, we will continue servicing your home at no extra charge until you are satisfied, or refund your last scheduled service.
Download fun pest-themed coloring pages and craft activities.
Acquisitions? Yes!
Although we have been a predominately organic growth-oriented company acquisitions are part of our strategic plan for the future. We feel acquisitions can be an opportunity to gain insight into a new market and/or acquire talent; similarly, acquisitions can be an opportunity to drive efficiency in our existing markets. We believe it is important that we partner (either as a national service partner, franchisee, or purchase) with organizations that hold values and business objectives. We will review any opportunities to see if it’s a good fit for us and them.
Email Lance Washington at pest@trulynolen.co.nz
